Trademarks — like Tuffy (the strutting wolf) and the Block S — are valuable assets to NC State. Up to $1 million of proceeds from the sale of trademarked products is contributed annually to f
ive scholarship funds, and we cannot do that without the companies who supply fans with approved products.
When you purchase official NC State trademarked products, you support athletic scholarships, need-based scholarships, merit scholarships, study abroad, and tuition scholarships through trademark royalty revenue.
Scholarships Supported by Trademark Royalties:

It’s important to:
- Purchase from reputable retailers;
- Look for indications that the product is from a licensed vendor, such as a hologram label or branding/messaging that reflects the university’s high standards.
Unofficial, bootlegged and pirated products hurt our brand and our students. Purchasing these products can:
- Violate trademark rights;
- Take sales away from legitimate, licensed vendors who support the university;
- Jeopardize a student
athlete’s standing with the NCAA when their name or likeness is used without permission or clearance from NCAA Compliance office; - Encourage or reward unfair labor or other criminal practices.*
*According to US Customs, many counterfeit or infringing product sales fund groups associated with terrorism. By their very nature, counterfeit products are funding illegal/criminal organizations.
Show your pride in NC State and the Wolfpack by buying legitimate licensed products.
See suspicious products? Let us know here.