The 2022-23 Office of Strategic Brand Management Brand Snapshot is our biannual report directed primarily at current/prospective NC State licensees, retailers, cobrand and collab partners, and sponsors, but also tells stories of successful University and OSBM key performance indicators, initiatives and strategies that a broader group of our internal and external constituents may find interesting.
Please note, because some of the retail/licensing reporting lags, much of the included financial data is from FY22.
FY23 marked the fourth fiscal/academic year that the Office of Strategic Brand Management has been a self-support unit of University Communications and Marketing. Our Brand Snapshot and the included metrics show continued growth in our contributions to the University Mission, as well as our elevation, protection, and monetization of the NC State Brand. Still faced with lingering impacts of the pandemic as well as national retail headwinds, we just recorded our second consecutive record-breaking year in revenue generation, which benefits NC State student scholarships, as well as a continuation of beneficial and strategic brand partnerships and collaborations.
Download the 2023 Brand Snapshot.