Since it was established by the Board of Trustees in 1982, NC State University’s trademark licensing program has focused on three primary duties.

• Protect the trademarks, service marks, logos, symbols and indicia that belong to the University and that are associated with the values, purpose, and traditions of NC State.
• Promote the University through brand identity and public awareness that comes from the use of the trademarks.
• Support NC State students by using trademark royalties collected from the sale of licensed products to provide scholarships.

The trademark licensing program provides guidance, resources, and examples for licensees, fans, students and university departments so that they can use NC State trademarks in accordance with pertinent policies, rules and regulations.

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July 30, 2024

NC State, Starbucks team up for new mug, tumblers

Starbucks cup collectors now have a new item to hunt down. North Carolina State University and Starbucks have teamed up to bring fans a new tumbler and mug.

July 30, 2024

2023-24 Brand Snapshot

The 2023-24 NC State Office of Strategic Brand Management Brand Snapshot is our annual report directed primarily at our current/prospective licensees, retailers, cobrand and collab partners, and sponsors, but also tells […]

Commercial Licenses

Trademark agreements enable you to sell more products by including NC State branding, such as the Block S, Tuffy, and other registered marks associated with our brand. Learn more about how you can elevate your product to Wolfpackers through our licensing program.

How to Apply

Learn more about the trademark licensing program at nc state

Departmental Use

To ensure NC State presents a consistent image, our departments are required to follow brand guidelines on everything, from websites and printed materials to uniform shirts and promotional products.

Student Organizations

If you belong to a student group and want to use the collegiate marks to promote your club or organization, we have easy-to-follow steps to ensure your T-shirts, posters and giveaways are on brand.

Report Unauthorized Use

When NC State marks are displayed or used improperly, the integrity of our brand is diluted. If you are aware of a possible unauthorized use of our trademarks, please let us know. Your identity will remain anonymous.